OUR WORK
OUR WORK
LifestyleLab takes pride in establishing long term relationships, built on trust, reliability, delivery and performance. Logistically we know the in’s and out’s and bring ease to our working relationship.
CASE STUDIES
COLLINS SQUARE
CASE STUDY 01
CLIENT
Collins Square
SERVICES
Brand Activation
LOCATION
Collins Square, Docklands
DATE
March 2024
ABOUT
LifestyleLab presented a vibrant and enticing activation at Collins Square, featuring a 6x6m floor decal and custom-built walls forming a captivating mini-maze. At the heart of the maze, one central wall integrates an engaging gaming element, elevating the overall experience. In partnership with Whittaker’s, over 1400 chocolates were up for grabs over 4 days for those who participated.
This event promised a visually appealing and interactive experience, seamlessly blending the charm of a mini-maze, engaging gaming components, and the irresistible allure of Whittaker’s chocolates. Positioned as a highlight of Collins Square’s Easter festivities, it ensures a memorable and enjoyable celebration.
Every aspect of design and styling was meticulously curated to surpass client expectations and bring their vision to fruition.
The average daily foot traffic to the activation zone significantly increased by over double across the four days the activation was live.
1,216
ATTENDANCE
58
SOCIAL SHARES
72
PHOTOS
1,216
SIGN UPS
CASE STUDIES
COLLINS SQUARE
CASE STUDY 02
CLIENT
Collins Square
SERVICES
Event Management
LOCATION
Collins Square, Docklands
DATE
January 2024
ABOUT
LifestyleLab collaborated with Collins Square to create an immersive virtual reality experience in honor of the Australian Open.
We engineered a virtual reality tennis setup, inviting tenants to step onto the virtual Collins Square court for a chance to win a double pass to the men’s semi-final.
Bringing the vibrant ambiance of the Australian Open to Collins Square, we crafted a scaled-down tennis court using a floor decal. The activation also showcased a bespoke TV display, infused with an Australian Open-inspired color palette and decor, injecting a playful yet sophisticated touch into the experience.
860
ATTENDANCE
22
SOCIAL SHARES
28
PHOTOS
860
SIGN UPS
CASE STUDIES
Urban Acres
CASE STUDY 03
CLIENT
Partnered Agency
SERVICES
Launch Event Management
LOCATION
Urban Acres, Mount Waverly
DATE
December 2023
ABOUT
We were invited to launch the newly branded Urban Acres with an expansive outdoor event.
Our forte lies in seamlessly transforming outdoor spaces into captivating event spaces managing everything from logistics and infrastructure to lighting, sound, and decor.
The gathering boasted 450+ attendees, food trucks, a Piccolina station, and showcased incredible talent by our sister business, Corporate Music Hire.
We relish the distinctive challenges and opportunities that outdoor venues present, crafting events that resonate with your vision and leave an indelible mark on attendees.
450+
ATTENDANCE
32
SOCIAL SHARES
80
PHOTOS
422
SIGN UPS
CASE STUDIES
SOUTHERN CROSS LANE
CASE STUDY 04
CLIENT
Charter Hall
SERVICES
Event Management
LOCATION
Southern Cross Lane, Melbourne
DATE
November 2023
ABOUT
LifestyleLab collaborated with Southern Cross Lane to orchestrate a vibrant celebration of Diwali Day.
Throughout the day, passersby were captivated by a medley of traditional Indian performances, including energetic Bollywood dance routines and the rhythmic beats of a Dhol player. Additionally, attendees marveled at the live creation of a Rangoli sand art masterpiece.
To enhance the ambiance, a bespoke 3D display was custom built for the occasion, strategically positioned in Southern Cross Lane to expand the activation space and engage audiences with dynamic movements.
1,580+
ATTENDANCE
89
SOCIAL SHARES
250
PHOTOS
N/A
SIGN UPS
